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Messenger and Instagram are available on Starter and above. The Messenger & Instagram page connects a Facebook Page and its linked Instagram Business account through one Meta OAuth flow.

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Connect Messenger and Instagram

  1. Open Channels → Messenger & Instagram.
  2. Click Connect channel.
  3. Select the bot you want to use.
  4. Click Continue with Meta.
  5. If you previously connected Messenger, click Edit previous settings to review page and permission selections.
  6. Approve the required Meta permissions.
  7. Choose the Facebook Page you want to connect. If you also use Instagram, confirm its linked Instagram Business account is included.
  8. Once the Meta authorization is complete, you will see a success confirmation. Click Got it to proceed.
  9. In the final selection step, pick the Facebook/Instagram account pairing used by your Page.
  10. Confirm the success prompt and finish the connection.

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Meta account requirements

Check these settings before connecting so Meta can route Messenger and Instagram messages into BoundBot.

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Facebook setup

  1. Open the Facebook Page you want to connect.
  2. Confirm the Meta account completing OAuth has Facebook access to that Page.
  3. To receive Instagram messages too, link the correct Instagram Business account to the Page under Linked accounts.

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Instagram setup

  1. Use an Instagram Business account and link it to the Facebook Page.
  2. Enable message access: Settings → Messages and story replies → Message requests.
  3. Toggle permissions: turn on Allow access to messages.
After the channel is connected, test the bot by sending Hi from a different account to confirm the conversation appears in Inbox and the agent replies.

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What happens next

After OAuth completes, BoundBot creates the connection and associates it with your selected bot. New Messenger and Instagram threads appear in Inbox with their source identity attached.
  • Send one text message and one image to the Facebook Page and, when connected, repeat the test with the Instagram Business account.
  • Confirm the thread appears in Inbox.
  • Confirm text and images render correctly, then review the platform and account label on each conversation.
  • Verify the correct bot is answering.
Meta permits normal free-form replies only during the 24-hour customer-service window after the customer’s latest message. When the window expires, wait for the customer to message again before sending a normal Inbox reply.

Channels overview

Compare Messenger and Instagram with WebChat, WhatsApp, Telegram, Slack, and Discord.

Inbox

Confirm new Messenger and Instagram threads appear in the shared conversation workspace.

Bots

Review the bot that answers on the connected Facebook page.

Plans and limits

Check Messenger and Instagram availability by plan before you roll them out.